Web design is an integral part of website building. It focuses on the usability and aesthetic qualities your pages. The goal isn’t just to make your site look more visually appealing – it needs to be functional as well.
People judge your business according to your website.
Did you know that 48% of internet users base a business’ credibility through their website? The internet is fast-paced. Businesses only have under 10 seconds to create a good impression on consumers. Even if you have quality products or services, the potential clients won’t stay long enough to make a sale if your layout is unattractive.
Regardless if you have a brick-and-mortar store or operate online, people are judging your brand depending on your website. 38% percent of people will stop engaging with a badly designed website.
Don’t skimp on the speed.
Speed is an important factor when it comes to surfing. Internet speeds are consistently getting faster each year. It makes sense that more people are demanding websites to adapt. Most consumers expect any page to load in under 2 seconds. If it takes too long, they’ll stop engaging.
2.4 seconds is the maximum when it comes to loading speeds. Pages that load in this time enjoy the lowest bounce rate at 12.8%. Take one second longer and the bounce rate shoots up to 20%. In addition, loading time affects conversions as well. Those who optimise their speeds enjoy a 27% jump in conversion rates.
To learn more about improving loading speeds through web design, consult Fresh Digital.
Optimisation helps your business in the long-run.
Mobile optimisation is important in websites, as most consumers use multi-screen platforms sequentially when browsing for products and services. This means they can be looking at your site on a PC or laptop, then continue browsing with a mobile device. If your website can’t adapt to any type of screen, clients will stop engaging.
Optimisation is shown to improve a website’s performance. Those who opt for these services will see as much as 113% more visits and 117% more click-through rates.